According to webopedia Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine including -Google, Bing, Yahoo and other search engines.
Having said that, does Blogging help with SEO?
Business 2 Community states that blogging does in fact help boost your SEO for a number of reasons.
Having fresh content can help boost SEO. Google loves fresh, unique content. The key is to keep a consistent steady blog with new reputable information every week. If regular updates don’t occur then you can bet your competitors will rank higher than you in SEO. Blogging helps build relationships with customers and readers, position yourself as an expert in your field and ultimately provide new content for search engines to index!
But spending time to discover your keywords your prospective customers use to find you, and how well the competition is matching that intent will help you determine what kind of content you should create and whether it will have a chance of driving quality organic traffic to your website
Search Engine Land states blogging provides you with the bedrock for your social media presence which helps boost SEO. You can use it to actually reduce your workload by simply adding content in one place and having it show up in your various social media pages if that’s what you want. Blogging enables you to rank in blog search as well as in regular keyword search results and Local search results giving you exposure and greater distribution of your promotional efforts.
Search Engines give importance to titles which is why you should create a key-word rich title. Titles are what will attract your target audience and here are some tips that will ultimately maximise visibility:
- Lead with Keywords. the first few words of your title are what search engines give weight to which is why they need to be specific. An example would be …”Ray bands Sunglasses : What’s hot this season”.
- Numbered Lists. These are more engaging and can generate more click-throughs at the search engines, which may increase your overall rank. An example may be “Top 5 tips for creating great Facebook Content”.
- Using colons. This will cast a wider net as there would be more than one keyword phrase. An example.. “Instagram Marketing: How to Generate Leads from the World’s Hottest Social Media Site
Not only does Key titles boost SEO for blogging but it needs to be supported by the rest of your copy.
According to Photoshelter blogging increases website traffic and builds a following.Your blog becomes a tool to drive traffic to your website when you post valuable, engaging content links and images. If enough people view and share your blog then in moves up in SEPRs.
To end why Blogging Helps SEO , here’s a YouTube Clip created by Griphon Marketing